First Drop - أول قطرة

Service: Rebranding
Industry: Specialty Coffee
Location: Makkah, Saudi Arabia
Scope of Work:
– Brand Strategy
– Naming
– Full Visual Identity
– Packaging Design
– Trademark Registration (KSA)
 
Concept:
Concept Awal Qatra blends vintage film charm with modern design, creating a sophisticated identity that harmoniously fuses classic materials and contemporary style. Its warm, nostalgic palette is balanced by clean lines and modern elements, reflecting clarity and seriousness. Quality materials like textured paper, glass, and metal combine with contemporary accents, such as the chain pattern, to create an exclusive, prestigious atmosphere.
 
LOGO:
The logo is a modern, professional Arabic calligraphy , customizing it By a professional calligrapher to reflect Awal Qatra uniqueness and cater to our audience. This customized font complements our visual elements, creating a memorable brand identity.

Color Palette:
Our color palette harmoniously blends vintage allure with modern sophistication. These thoughtfully chosen hues convey nostalgia, luxury, and contemporary style, reflecting the brand’s core values. The four colors encapsulate Awal Qatra’s unique identity, creating an elegant, visually captivating palette that showcases its commitment to classic materials, modern aesthetics, and innovative design.
 
Packaging
– sweet box
– Paper bag
– Paper cups
– Cold Brew Sticker
– Paper platter
– Parchment paper
 
Tools & Process:
Adobe Illustrator & Photoshop
Arabic / English bilingual branding
Legal collaboration for trademark

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